Core Web Vitals Optimisation Journal

Understanding the shift in search performance metrics For years, SEO professionals focused on keywords, backlinks, and content relevance. Those factors still matter, but Google's introduction of Core Web Vitals changed the playing field. The update tied user experience directly to ranking signals, meaning how fast and stable your website feels now influences where you appear in search results. Core Web Vitals optimisation is no longer optional for sites that want steady o